--- source: joewoodward.co author: "Joe Woodward" generated: "2026-07-19T09:23:33.475Z" description: "Full content of joewoodward.co — bio, project case studies, photos page, and contact info, in one machine-readable document." --- # Joe Woodward — Software Designer Joe Woodward is a software designer and builder based in Brooklyn and the Catskills, New York. Currently Founding Designer at Roam, previously Design Lead at Snapchat and Microsoft Outlook. He has shaped products at Roam, Snap, Microsoft, DoorDash, and Disney — from design systems and native apps to brand identity, 3D and motion. ## Focus - Software design across native iOS, Android, and web - Design systems: tokens, components, documentation, accessibility - Brand identity, animation, and 3D - Design engineering — designs ship as code ## Experience ### Founding Designer · Roam (current) AI-powered virtual office for distributed teams. Leading design across the brand and the product surfaces people use every day, with 3D and motion for the marketing. Work includes the live virtual office (company presence on the map), On-Air immersive events, the Theater for all-hands, Chat (built on AInbox) and AI meeting summaries (Magic Minutes). ### Design Lead · Snapchat Built and shipped Snapchat's design system: color, typography, elevation, layout. Led the team creating components, system templates, and documentation. Designed animated tab bars and consolidated bottom sheets. Drove dynamic-type and color-contrast accessibility compliance across iOS and Android. ### Design Lead · Microsoft Outlook Outlook design across mobile and web. Earlier Microsoft work also covered SwiftKey. ### Earlier · DoorDash, Disney Product design at DoorDash and Disney before Microsoft. ## Social - [twitter](https://x.com/The__Woodpecker) - [linkedin](https://www.linkedin.com/in/jcwoodward/) - [strava](https://www.strava.com/athletes/42323774) --- # Projects ## Snapchat — Design Lead, Systems Built and shipped Snapchat's design system — the foundation of color, typography, elevation and layout used across every surface in the app. Led a team creating components, system templates and documentation that empowered product designers across the company. **Tags:** Product Design, Design Systems **Web:** https://joewoodward.co/snapchat --- ## Microsoft — Design Lead, Outlook Led product design for Outlook across iOS, Android and macOS. Redesigned core surfaces of the app and helped start the [open-source](https://github.com/microsoft/fluentui-system-icons) Fluent icon system, which now ships across every Microsoft product — Windows, Xbox, Office and Azure. **Tags:** Product Design, Design Manager **Web:** https://joewoodward.co/microsoft ### Microsoft Areas **Dark Mode** Designed Fluent Dark Mode — the unified dark theme system adopted across every Microsoft 365 mobile app, from Outlook and Teams to OneDrive, SharePoint, Word and Excel. Defined the surface elevation model, gray palette and color contrast rules that became the foundation for dark mode across iOS, Android and macOS. **Fluent Icons** Created Fluent System Icons — Microsoft's open-source icon library with over 500 icons built for every platform. Designed a mobile-first system with regular and filled themes, systematic sizing across four densities, and a literal, metaphor-based naming convention. The library shipped across Office, Outlook, Teams, Xbox and Windows and is open-source on GitHub. **Surface Duo** Designed the Outlook experience for Surface Duo — Microsoft's dual-screen Android device. Optimized email, calendar and multitasking layouts across both screens with adaptive interaction patterns and responsive composition. --- ## Roam — Founding Designer Founding Designer at Roam — an AI-powered virtual office for distributed teams. Leading design across the brand and the product surfaces people use every day, with 3D and motion for the marketing. Roam is past 0-to-1 and on a mission to $10M ARR and beyond, and every part of the office is designed to carry it there. Work spans branding, product design. **Tags:** Current Role, Brand, Product **Web:** https://joewoodward.co/roam --- ## Cabin — Catskill, NY My wife and I are building our Catskill cabin this year on Paradise Lake, at the foot of the mountain. A secluded parcel near Catskill, NY — the lake freezes in winter, with the Hudson River, trails and skiing nearby. Design by Huts, build by Catskill Fine Homes. **Tags:** In Progress, Personal Project **Web:** https://joewoodward.co/cabin --- ## The Dugout — Side Project An AI-powered football app for your club — my side project. Follow any Premier League, Championship or World Cup team with live scores, match schedules, AI-summarized news and league standings. Available on web and iOS. **Tags:** Side Project, Web + iOS **Web:** https://joewoodward.co/dugout --- # Cabin on Paradise Lake **Status:** In Progress **Location:** Catskill, NY — Paradise Lake **Design:** Huts **Build:** Catskill Fine Homes **Type:** Personal project My wife and I are building our Catskill cabin this year on Paradise Lake, at the foot of the mountain. A secluded parcel near Catskill, NY — the lake freezes in winter, with the Hudson River, trails and skiing nearby. Design by Huts, build by Catskill Fine Homes. --- # Photos Brooklyn and Hudson Valley life, captured. My wife, Amanda, Bandit, and some of my favorite moments. Brooklyn and Hudson Valley life, captured. Personal photography featuring landscapes, city life, and family moments. **Web:** https://joewoodward.co/photos --- # Contact Get in touch with Joe Woodward — software designer and builder based in New York. A contact form is available at https://joewoodward.co/contact. ## Social - [twitter](https://x.com/The__Woodpecker) - [linkedin](https://www.linkedin.com/in/jcwoodward/) - [strava](https://www.strava.com/athletes/42323774) ## Hiring & Collaboration Joe is open to selective project work, advisory engagements, and conversations with teams shipping serious software design — particularly in design systems, native mobile, design engineering, and AI-product work. The fastest way to reach him is via the contact form or X/Twitter.